Alas, "infectious greed" does not succeed as well. As the article points out, infectious greed has been with us for centuries. In fact, the motivation of self-interest drives a capitalist society (even if you believe the constraints modelled by Nash.)

The new problem is one of "obscured observation" (I've always been a fan of alliteration.) We've permitted too much leeway in financial reporting, and made it too easy to hide unethical dealings. This was compounded by people's utter misunderstanding of stock options, and their misuse as an incentive for ordinary workers.