First off, I gotta say, I'm happy with how the Super Bowl turned out, after all.  I guess I like cheering for the underdog.  And I had a bad taste in my mouth after the Cheatriots were caught spying on opposing teams.    And I really didn't expect to like the game.

I did, however, expect a rebound year from last year's dismal commercials.  And yeah, it was better than last year.  but it still wasn't a return to the "heyday" of commercials during the dotcom bubble.  And yeah, we had to sit through some offensive (and still ineffective) commercials for a dotcom.  To see the analysis of Doug's and my commercial viewing, click "read more".

First things first:  there seems to be very little correlation between quality and time.



And now, the data:

Product/Company	Description	dbsmall	Doug	Time	Total
Macbook Air	Envelope	4	4	03:08:00 PM	8
Sprint Blackberry Pearl	Harried, frantic movement	3	3	03:16:00 PM	6
Sync by Microsoft/Ford	Anesthesia On	5	4	03:16:00 PM	9
Chase Credit Cards	Secret Agent Man	4	4	03:21:00 PM	8
At&T Wireless	More bars in more places/ monkey everywhere	6	5	03:22:00 PM	11
Dell	When I was a little girl smashing computers	3	4	03:22:00 PM	7
Ford Truck	Closed Centrifuge (Strong tow hooks)?	3	6	03:29:00 PM	9
Bud Light	Breath Fire, no longer available, burned cat	6	7	03:35:00 PM	13
Audi R8	In bed, Godfather, Luxury put on notice	4	7	03:36:00 PM	11
Pepsi Max	Bobblehead (“What is Love”)	5	7	03:45:00 PM	12
Salsesgenie.com	Cartoon	3	3	03:46:00 PM	6
Bud Light	Cheese in kitchen, chablis, baguette	6	8	03:47:00 PM	14
Underarmour	Athletic movements Us vs. Them. You are the new prototypes	4	5	03:48:00 PM	9
Bridgestone or nothing	Screaming animals when car comes	5	6	03:58:00 PM	11
Doritos	Everyone dreams of being a rock star (Kina Grannis?)	6	7	03:59:00 PM	13
Wanted Movie	Curving bullets	5	5	04:02:00 PM	10
G2 from gatorade	field follows people everywhere	4	5	04:03:00 PM	9
GoDaddy	Danica Patrick's Exposure only online	2	4	04:04:00 PM	6
Dell Notebook	Everyone cheers for him w/ Stones (?) song	2	3	04:05:00 PM	5
FedEx	Carrier Pigeons attacking the city	4	8	04:05:00 PM	12
Cars.com	fight with Glondor in a stone circle death match	6	6	04:06:00 PM	12
Tide	Shirt won't shut up (mytalkingstain.com)	7	8	04:06:00 PM	15
Budweiser	Thunder, maybe next year Hank. Runs w/dog. Rocky music. Pulls train	4	6	04:14:00 PM	10
IronMan movie	Robert Downey, Jr?	5	5	04:14:00 PM	10
Toyota Corolla	Sleeping Badgers	5	5	04:18:00 PM	10
Leatherheads movie	In the beginning there were no rules	2	5	04:18:00 PM	7
Garmin GPS	Traffic Ahead (France) Napoleon, small pony	4	6	04:19:00 PM	10
Careerbuilder.com	Heart saying “I quit” ---follow your heart	6	6	04:23:00 PM	12
Sobe Lifewater	Lizard dances to “Thriller”	5	6	04:24:00 PM	11
psa	Dealer “Safeguard your prescirptions” psa	5	5	04:25:00 PM	10
Yukon Hybrid from GMC	b&w animation about good enough and doability?	3	2	04:28:00 PM	5
Bud Light	American chicks love an accent	7	7	04:29:00 PM	14
Chronicles of Narnia	Who are you (I am prince Caspian)	5	5	04:38:00 PM	10
Planters Cashews	Guys interested in homely girl	6	6	04:38:00 PM	12
T-mobile	You're in my fave 5. Charles Barkley	5	6	04:39:00 PM	11
Pepsi	Childish and immature (j.t. thrown all over). Justin Timberlake	7	7	04:40:00 PM	14
Doritos	Mousetrap, mouse attacks him to get cheesy chips	4	6	04:41:00 PM	10
Daytona 500		2	4	04:54:00 PM	6
GS460	Care repeatedly donuts. (Yes you can, and no you shouldn't.)	3	5	04:55:00 PM	8
Comcast HD	More More More (Andrea True Connections)	5	4	04:55:00 PM	9
MetroPCS	Four friends limit?	5	5	04:56:00 PM	10
Logitech Harmony	Dad watches kids, but can't turn on DVD	6	5	05:17:00 PM	11
Acura	Latest in comm, entertainment, exhilaration	5	4	05:17:00 PM	9
McDonald's	Dollar's looking good	2	4	05:18:00 PM	6
Logitech Harmony	Why do you need more than one remote	5	5	05:19:00 PM	10
Zantac	Now with refreshing hint of cool mint (dollhouse adjustment)	4	4	05:22:00 PM	8
jackie Moon movie	Real spectacle	2	5	05:23:00 PM	7
Claritin	dorky driver	2	3	05:24:00 PM	5
Cars.com	Witch doctor shrink your head	5	6	05:31:00 PM	11
Salesgenie.com	Pandas with Chinese accents and offensive	1	3	05:31:00 PM	4
Vitaminwater	Shaq as a jockey	4	8	05:32:00 PM	12
Bud Light	Cavemen Wheel invention	4	7	05:34:00 PM	11
Ice Breakers Ice Cubes	Carmen Electra photo shoots	6	7	05:34:00 PM	13
Bridgestone or nothing	Alice Cooper on the road, Richard Simmons,	4	6	05:35:00 PM	10
Careerbuilder.com	I wish I loved my job, animated cricket	5	6	05:35:00 PM	11
Terminator Sarah Connor Chronicles	I call shotgu. I call 9mm.	5	5	05:36:00 PM	10
Hyundai Genesis	Think about how it compares to Mercedes?	5	3	05:43:00 PM	8
Pixar Movie Wally?	Buzz Lightyear and others, vacuum.	3	6	05:44:00 PM	9
Jumper movie	Power that can take you anywhere and give you anything you wanted	4	5	05:51:00 PM	9
E*Trade	Baby making stock trades	4	5	05:52:00 PM	9
Bud Light	Ability to fly	4	6	05:52:00 PM	10
Toyota Tundra	Tattoo	3	4	06:02:00 PM	7
Jack in the box	Make a jack sandwich	6	7	06:02:00 PM	13
Toyota Tundra	Belt Buckle	2	4	06:03:00 PM	6
Sunsilk	Their hair tells their story.	4	5	06:04:00 PM	9
Coke	parade balloons fighting over it.	7	7	06:05:00 PM	14
Coke	Frist & Carville make friends	7	6	06:12:00 PM	13
Toyota Sequoia	Go Karts	4	5	06:13:00 PM	9
You don't mess with the Zohan	Wacky Sandler movie promo?	5	5	06:18:00 PM	10
E*Trade	More from the baby. Rented a clown	6	7	06:20:00 PM	13
Taco Bell	Mariachi's	4	6	06:21:00 PM	10
Gatorade	Dog noisily drinking	3	5	06:21:00 PM	8
Bud Light	Jackie Moon	6	7	06:26:00 PM	13
Hyundai Genesis	Competitors won't like this ad	5	4	06:26:00 PM	9
Victoria's Secret	Football will soon be over	6	6	06:44:00 PM	12
Amp	Jumper Cables on the nipples dancing	7	6	06:45:00 PM	13