Wherein I document my learnings about the radio biz.
I’ve been reading Valerie Geller’s encyclopedic “Creating Powerful Radio”, which is updated to incorporate Internet communications, such as podcasting, here. As comprehensive as it is, I can’t help but think I learned most of this while earning my DTM (Distinguished Toastmaster) certification. While I don’t …
Pick topics about which you really care Open show strong, or with a monologue Never be boring Only take calls if they make the show better, and don’t let calls go longer than they should. If a topic goes wrong, reframe it. You can change …
Talent isn’t absolute, but is contextual. Some on-air talent will be good for one timeslot, or one genre. If you have confidence in the talent, give ’em time and try different situations. Motivating talent seems to be a combination of corporate supervision, with some appeals …
Prerecorded media—interviews, podcasts, fill-in news breaks—are becoming increasingly popular. Presumably, this is negatively impacting personality-driven radio shows. I’m surprised. I appreciate a well-executed radio show. Most great radio shows have immediacy and audience interactivity, I feel like I listen to a podcast; I attend a …
